HP Connect Self Serve Kiosk
Intro
As a Design Lead at HumanX, I spearheaded the end-to-end design of HP Connect, a strategic initiative designed to bridge the gap between HP’s enterprise solutions and the specific needs of SMBs. I was responsible for high-level client management, establishing project timelines, and defining the overall design direction. Our process transformed HP’s perception from an expensive enterprise brand into a personalized tech partner by simplifying complex jargon and implementing a need-fit analysis framework. By overseeing everything from initial store walk-in concepts to the final recommendation engine, I led the team in creating a scalable product that shifted the customer experience from a transactional commerce platform to a trusted digital consultant. Read the detailed case study here: https://humanx-wf.webflow.io/case-studies/hp-connect
Beyond just rethinking the digital assets, our team influenced the internal approach to digital CX leading to certain key shifts: Commerce Platform -> Personal Consultant Product Centric -> Solution Centric Expense -> Investment Working closely with my mentor Maithili and a talented design team including Sanaya, Govind, Rhiddit and Archi, I ensured we delivered a consultative, solution-centric digital experience across all touchpoints of the customer lifecycle.
