Instamart Storefronts

I led the Instamart Storefront Design team, managing a multidisciplinary group of 8+ designers, VFX artists, and copywriters. Together, we owned the end-to-end in-app design operations, from executing high-decibel festive launches to complex brand-led campaigns. Orchestrating a mix of in-house talent and third-party agencies, I navigated high-pressure delivery cycles and multiple go-live dates, consistently pushing the visual benchmark higher with every release to ensure Instamart remained a market leader in quick commerce aesthetics. To solve for the immense scale of daily operations, I architected and implemented an internal Atomic Design System. By training the entire team and aligning agencies with development workflows, I successfully reduced the design turnaround time for storefronts from 15 days to just 3–5 days. This systemic overhaul didn’t just speed up production; it created a unified visual language and a seamless sync between designers, developers, and external partners, allowing us to focus on innovation rather than repetitive execution.