Instamart Topicals

As a Design Manager, I spearheaded the end-to-end topical design strategy for Swiggy Instamart, overseeing the visual framework for high-impact categories across the home page and internal storefronts. My primary focus was driving conversion rates that consistently met and exceeded business benchmarks, while simultaneously fostering a culture of creative excellence within a team of over 10 designers. I managed the design scale-up across 100+ cities, orchestrating complex parallel executions between our in-house team and external agencies to ensure seamless go-lives. By maintaining a rigorous standard for design language and visual hygiene, I ensured that our brand identity remained consistent and compelling throughout Instamart’s rapid expansion.